Digg has been acquired by another company! Digg is Dead has been a trending topic for many months, and it seems the social bookmarking site has now moved on and gone with the best choice they see possible.
The technology group Betaworks made the purchase. It will be used through that service to work with the daily news service, news.me. The staff at Digg are looking forward to see what happens with the new managerial team.
Digg lost a lot of traffic last year after competitors took the majority, such as Stumbleupon, Delicious etc. Pinterest is also a favourite these days and less people feel inclined to use Digg to share news. We used to have a Digg button on our website but people never used it, so we removed it. After Facebook Timeline was introduced, Digg had a great social app and had a good stream of traffic from December 2011, but in April 2012 this had all withered away just like before and they have now had to move on.
On Digg’s official post about the news, they had the following to say:
Believe it or not, it’s been seven years since Digg launched. To date, we’ve had over 350M Diggs, 28M Story Submissions and 40M Comments. We’re extremely proud to have helped pioneer social voting on the web.
These are incredible statistics considering there was always competition. When Facebook login was introduced on the site, these stats went high but they could not keep up with what everyone was alternatively using.
It seems the staff have been changed too:
Betaworks founder John Borthwick will be the CEO of the new Digg.
We wish Digg the best of luck, and we hope this new acquisition will open up some new opportunities for the company before it is too late.