The popular choice for webmasters and bloggers is to host a Giveaway or contest in order to bring in “Likes” on a page. This is a great way to get a lot of “Likes” on your page, but at the same time you are not getting targeted people who will actually interact with the page and may not understand or be interested in your product or service. Its more a way of gaining a number and increasing brand awareness.
“Like” button in the right places
It is important to put your “Like” button in the right place on your website. The common places are in the sidebar, or right at the top of the screen. Showing how many people like the page is a plus too if you have a higher number as more people will feel they should get involved and like the page too. A low number puts people off and makes people feel like they have no need to interact and enjoy the service that the page is offering.
Pop up when first visit a site
Another method that has become increasingly popular is to have a pop-up when you visit the website for the first time. This can be set so that it no longer pops up once it has for the first time, powered by a cookie file that is stored on the users computer. This saves the user from being spammed with the pop up when they have already viewed it, when if they “Like” the page they are interested and if they clicked the X they are not interested, both are reasons for the pop-up to no longer display.
Invite friends and email lists through Facebook
A method that is sometimes missed is actually available through Facebook, and that is the invite feature that becomes available via your page settings once it has been created. The page admin can invite all of the friends on his/her Facebook friend list and they will receive a notification inviting them to “Like” the page. Email lists can also be invited, and Facebook allows you to log into your Gmail, Hotmail etc and import your contacts from that and send an email inviting to like your page. The only disadvantage is email addresses that have not signed up to Facebook will have those invite emails automatically converted into invitations to join Facebook instead, as of course that is the companies priority.
Finally, there is a costly but effective method to gaining targeted “Likes” on your Facebook page, and that is tot use Facebook Advertising, which puts an advert about your page in the sidebar which is shown to Facebook users that you wish to target, such as particular age groups, towns and cities, or even people who only already “Like” particular other topics which may be of similar interest. It is also smart to have the advert asking a question with “Like” if yes being the answer, as this is a clever yet effective method to gaining those likes from a targeted audience who will then go on to appreciate the status updates appearing on the users home page feed that is relevant to their interests. Facebook Advertising can be costly however and should only be looked into if working with a high profile site or project, from a commercial point of view rather than a personal website showing a few favourite photographs in a nice gallery for example.