Phone Calls are big business. When you walk down the streets of London, or any big city, you see men and women all over with their mobile phones pinned to their ears chatting away. But at the same time, how many people have you seen texting, walking directly towards you, not paying any attention to where they are going making you have to jump out of the way to avoid walking straight into them.
Texting is now bigger business than calling people and talking on the phone. According to an Ofcom Study, 58% of people now prefer to text on the mobile phones, as opposed to 47% who make a daily phone call. Texting is easier, but so many times messages get misinterpreted, which can land you in a lot of trouble. Miscommunication issues are much less likely to happen when talking on the phone. Anyone in a relationship will be able to relate to this.
The Study also showed that the total time spent on the phone talking fell by 5% in 2011. Talking Face to Face has gone down too, with people more likely to get their phones and send a quick text. Mobile Phone tariffs are making it easier with most now offering a nice amount of call time, but also unlimited texts and email at the same time. The USA has had these tariffs for years, but now the UK offers the same great deals rather than making so many restrictions on customers.
These reports based on Trends were made available in the Ofcom Annual Communications Market Report, which is now in its ninth year.