The progress of Ouya has been followed by the world for a while now. They did brilliantly and became one of the few Kickstarter campaigns to reach over $1 million in pledges from the public. Now, with the campaign finally ended, they have raised a total of $8,596,475 thanks to over 63,000 people backing it.
Most of these people were interested because if you pledge just $99 you gained the console on pre-order to be delivered in March 2013 when the console is finally ready for public distribution.
Experts have stated that $8 million indeed is a lot of money, but it is nowhere near enough money to get a fully blown Android based console successfully into the market the proper way it should. Is $8 million enough to make nearly 60,000 consoles for those people who donated that pledge for it?
Kickstarter have enjoyed the campaign, and they have received a huge amount of press and traffic since the Ouya pledges started. It was something that has not been seen on Kickstarter before and a games console that runs all your favourite games for less than $100 and runs on Open Source software is going to tempt the masses.
The Kickstarter campaign is now ended but you can still get involved and order yourself a Ouya console, as the developers feel confident they can continue to ship more if people keep paying that $99 fee. You can get involved over at www.ouya.tv
They have calculated correctly of course that it will cost them a lot more than $99 to make each individual console as they will be making them in bulk, leaving them with great profits, but at the same time the marketing required, advertising campaigns to get the competition alongside Xbox and Playstation consoles could exceed their budgets. They can easily sell those 60,000 and make a profit, but to continue to stay as a growing business, they will then need to compete against what is already out there, as Kickstarter won’t be there to fight their battles anymore.