Crytek, the developers of the hit game series Crysis, are planning to open a new studio in China according to this article on BBC News.
The games studio is going to be situated in Shanghai and will be the base for research and development into local uses of their award winning CryEngine which offers a brilliant and realistic gaming experience to its users.
China has a massive games market, and developers are constantly attempting to tap into it and gain a share of it, however this is tricky business with the local laws and what can be shared and done technically and over the internet. Call of Duty recently managed to get a basic version of their game out for people in China to enjoy, and it seems Crytek now want to go down the same route, potentially with Crysis or an alternative title developed just for China.
Crytek managed to team up with Tencent back in 2010. They are china’s iggest internet company, so they can help get Crytek into the gaming industry within the country.
Zynga has done something similar too, creating an alternative version of CityVille for Chinese users called Zynga City. They have a base situated in Beijing where they can develop and improve that game. It has become very popular in China, the same way CityVille has become popular all around the world, much like FarmVille and Cafe World, also by the same developer.
The main competitor to CryEngine is the Unreal Engine, used in games like Unreal Tournament to display incredible graphics. They have not tapped into China just yet but they do have links which could bring them into the country becoming even more competition for Crytek. Tencent own a minority stake in Epic Games, who created the Unreal Engine, so perhaps Tencent plans to simply reap the profits of all the biggest gaming companies. Good plan.