The BBC website is one the most visited websites in the UK according to many stats based websites, including Alexa, showing that BBC is the 5th most visited site in the UK and ranked 47 in the entire world. This means a lot of people are accessing the BBC website, however with the broadcasting company being responsible for the coverage of the London 2012 Olympic Games, the BBC Sport section received a huge boost in hits.
In total, 55 million people logged in and checked out BBC Sport Online at some point during the Olympics, whether that was to watch some live coverage, highlights, or read a latest news article or interview about Team GB grabbing yet another Gold medal to add to their collection.
This figure combined both mobile and computer access according to BBC’s article about the statistics.
The biggest day was that of Jessica Ennis’s start in the Heptathlon event on 3rd August 2012. Another big point was before this, when Bradley Wiggins gained Gold in the Cycling Sprint across London.
Video Requests from users on iPlayer and other means through the BBC was a staggering 107 million, when the Beijing Games of 2008 only managed 32 million. This shows that many more people are coming online to get their dose of the news, and what is trending right at that moment.
BBC had amazing coverage of the games, and although there were a few issues with commentating from time to time, such as wrong names being said of cyclists leading in the Sprint event for example, for such a large event, BBC did a very good job and they did just as well online too via their website which is now extremely popular, and has most probably gained a lot more regular readers after the Olympics.
It will be interesting to see how ITV handles the coverage of the Paralympic games. Of course people will still be able to read and watch highlights of the events via BBC, but any live coverage and exclusives will be availably only via ITV. It would seem that their website is going to gain some popularity towards the end of the month as well, as long as they can do it properly, the same way that BBC have done.