We are all familiar with the well-known photo app, “Instagram”. It seems as though everyone with an iPhone or Android device has participated in the ever-growing popularity of the rather simple photo-tweaking and sharing tool. For those really into the social aspect of Instagram, it is a joy to share and view friends’ posts and quirky shots. However, that experience is limited to the mobile-device exclusive app only. Luckily, Instagram allows for third-party developers the ability to create alternate options…
One in particular is a brand new site called “This is Now”. The site gives users around the globe a realtime glimpse into the events of major cities in various countries. Determined by geotags, the site gathers images uploaded by Instagram users and creates a streaming timeline of snapshots. Since the amount of photos seem to be endless, the site claims that it is able to capture a city’s mood in “a fluid story”.
Fans on Facebook and Twitter are raving that the new concept is “Excellent” and “Amazing” as it brings new life and a new perspective to (and from) the Instagram community. The app tracks how many people are viewing the feeds at any given time. So far, more than 45,000 people have viewed the more than 111,000 photos on the New York City feed alone. And the feeds seem to be growing substantially all the time.
For now, “This is Now” only pulls in photos from New York, Sao Paulo, Sydney, Tokyo, and London. Presumably, more large cities from around the world will be added to the mix, but it is unlikely that we will see smaller towns featured on the site.