Klout is a great way for you to socialise on the web and meet new people, but lots of other sites can allow you to do that in a better way. What makes Klout unique and attractive to the user is the way that is can judge how much influence you have on the web and towards other people. This is something that people like to have as it makes people feel more complete, powerful and like a celebrity. The reason I say celebrity is because Klout allows you to be inspired by other users such as famous people who will have a lot of influence on the site, and you can then socialise with others in order to raise that influence and have an effect on the web.
The site brings in your activity on Facebook and Twitter and seems to judge influence by how many ‘likes’ your statuses are getting, and how many people are retweeting your tweets. This is something that people already enjoy so having it judged and creating influence is actually a clever way to get people to socialise more with Klout itself. Adding new friends and interacting with them on the site also helps to increase your influence which encourages people to do so.
This is a clever way to gain social activity and page views on the site, which is helping Klout to become a big trend. The links with Facebook and Twitter work very well giving it the edge over some competitors in the field. The site is simple to use, and as people will want to get their rank of influence up, they are going to socialise a lot more and interact with the service, which is a good thing for Klout.
It looks like a bright future ahead for Klout as general users work hard to try and by just as influential as celebrities around the world. Do you use Klout? Let us know your influence in a comment below and how important you feel it is.