When buying a new iPhone, you expect it to be untouched; sealed in the infamous cellophane of the sleekly designed iPhone box. You assume the manufacturing process goes pretty smoothly without a hiccup or much human interaction. However, when powering on his new iPhone 5 for the first time, Brent found an unexpected image already saved to the Camera Roll.

As Brent reported to AppleInsider, his brand new iPhone 5, shipped directly from China contained a curious photo in the Camera Roll that appeared to be used in the factory for tracking information. The image contained a QR Code and the Chinese symbol “停”, which translates to “stop” or “halt”. Scanning the QR Code returned results of strings of numbers and letters that included the iPhone’s model number, serial number, IMEI, and nano-SIM number.

“At the end of the contiguous character string was an unknown “65%” designation which appears to relate to the “65% Fail/不良” line highlighted in red. Just above the percentage are the characters “LL/A,” most likely referring to the last three identifying digits of the iPhone 5′s MD63XLL/A order number.”

Of course curious about the mysterious image, Brent contacted Apple over the matter. A senior representative advised Brent to simply delete the photo and no worry about it. Despite what appeared to be failing quality inspection score – according to the image – Brent’s iPhone 5 seems to be in working order. Apple puts it’s devices through a rigorous quality control process which is likely where this image originated. By tracking devices individually, Apple can gain anonymous information about the way we use our phones, and specific components that work and don’t work over time. This helps Apple also provide a more personalized customer support experience. All of this information is packaged up and sent to Apple with the permission of each user. In this way, the company is able to better improve their products and keep moving forward with advancing technologies.

So what appeared to be a mysterious image turned out to be a factory tracking system that wasn’t removed from Brent’s phone before shipment. However, does that explain what appears to be a failing quality control score? Let’s hope not!