A few months ago, we wrote about Kickstarter announcing in a tweet that they would be hitting the UK in Autumn. Today is the day that has happened, and Kickstarter is now available for project managers to get involved and raise money for their idea to make it a reality.
Now the site is officially here, and when you register to create a new project on the site, you can chose to say whether you are from the UK or the US. It seems that money raised continues to be in Dollars rather than pounds, however this may change and be viewable as pounds in default for people who are logged in as a UK user for example.
Big projects have been on Kickstarter, with one famous example over the summer being the Ouya Android Based console. It reached over 8.5 million dollars in total pledges from people all around the world.
Previously, wherever in the world you are, you can pledge to a project, with the more money you pledge offering usually better rewards from the creators and developers of that particular project. However, it was restricted to the US only for people who actually wanted to create these projects, and you required details that were US based which could not be obtained elsewhere in order to begin the project creation. This has now changed and people in the UK can join the fun too.
70,000 projects have been pitched on Kickstarter so far, and over 40% have been a success. The issue that arises at the moment is that large projects are not delivering. For example, the Ouya console was so popular because it offered over 80,000 consoles to people who pledged $100. They said that these would be delivered by March 2013. Of course, this is months away, however there has been little word or press release about the development of the Ouya console, and some are worried that the development is stalling, regardless of the company being $8 million richer. This could lead to people being less inclined to pledge their own money if they feel they will not get the rewards they ultimately paid for in return. We will of course keep you updated on that Ouya situation.